Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. "We have great resources, a great CEO, a great fashion head. Your time is not necessarily your own and having the support of your family is imperative. There are times when you will have to choose between motherhood and work. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. calling the social media . It has become her family and where she draws her strength from. When I moved to New York, something about Pakistan kept calling me back. Daughter of Sana Safinaz's owner Zevair Hashwani tests - Oyeyeah After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. Sana has 1 job listed on their profile. SH: Not at all. Despite all her achievements, Shagufta is no stranger to self-doubt. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. Thats rare in the cut throat industry she operates in. Sana Hashwani. SM: In this business PR is very important. It was crass. We do interiors entirely on our own. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. March 23, 2020 March 23, . Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. But the industry has won accolades and made fashion shine. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong I come from a family of very hardworking women. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. "And thats actually the reason why things have taken off. The little time I spend with them is quality time when we really bond. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. In fact every day there are moments of weakness. For Sehr, financial independence is crucial. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. They have become huge! From designing, printing, production, campaign planning and even marketing, it is all done in-house. We really dont. "I flew into Karachi on Sunday from London. SH: You have to give a five to six year timeframe to any business. To handle the business aspect, we are hiring professionals to push it forward. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. It was especially important for her considering both her areas of work are very different from each other. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Sana Safinaz condemns rumours about CEO testing positive for coronavirus She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. Good for them. They have . She advises young women to be financially independent since its essential for personal growth. We need to delegate and have younger people work with us. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. Sana Safinaz is part of SSFR (PVT.) The next one I do, I will do with a gallery. Just be confident and believe in yourself. In fact she entered this field because of her own skin troubles. You get in there; you bounce off them because they have different ideas. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. These are incredible achievements, and as mentors to the industry we need to focus on them. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. Now, the only important thing for girls is not just looking good and getting married. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. Saadia Qamar March 20, 2011. Retail is a very tough business and it will take a long time to become solid. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. By 1970s, it had become Pakistan's largest cotton trading company. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. You need a strong and independent team with retail knowledge. But 27 years cant all be smooth sailing. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. You derive happiness from knowing you are independent. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. A whole campaign was organized around the 100th issue which became a huge social media success. She would go round and round the roundabout to see it. Therefore, women must choose this field with caution. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. You dont have to be glued to your kids the entire day. What is the use of it? In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 30 (2019) Area served. It is so liberating. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. A: What are the main challenges for fashion as an industry? A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. She had just begun her career when her baby started falling ill very frequently. The clothes are beautiful. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Men dont think they need to take of their skin but its just dirt and must be cleaned up! We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. When the mother works, it reflects in the mindset of her children.. When youre older you shrug it off and say, so what if missed the first step whats the big deal? However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. And be the first to get updates on discounts, contests, products & promotions! Terms and Conditions Privacy Policy. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. SH: We will; with prt and lawn we have already done it. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Hashwani took to Instagram to confirm that she had tested negative for the virus. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. More and more girls now want to do something of their own and put their education to use. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. "Of course we do," says Sana. Life before Sana Safinaz was good but Sana is thankful for being here. She has a basic skin regime that she follows daily. She started working when she turned 19 and married her high school sweetheart 15 years ago. "Our first ever show was a disaster; I remember Safinaz cried after it. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. It was a slow and subtle evolution. When youre younger, little things seem big. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. However, luck was not on her side and she failed to find a job. We started when the industry was at zero. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. The House of Sana Safinaz has been her home away from home. While she loves her work, Sehrs Miracle Moment is her set of twins. Pakistani fashion designer Sana Hashwani - infected by the coronavirus Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. "We need to bring fashion back" - Sana Hashwani If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. So, you know, everything excites you.". This is how you achieve brand loyalty. By Web Desk. Our lawn business has been going for the last six years and it is galloping now. She was in a relationship with the dancer and choreographer Melvin Louis. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. Let me explain. The statement came a day after . [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. Mehrs mother is her best friend. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. Design schools are another phenomenon; they are very good resources to find designers. Thoroughly enjoyed reading this interview. This is how fashion creates jobs. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Two very extraordinary ladies. We have just entered the prt field and it is a tremendous challenge. @thuglife No. Her salon is her second home and a safe zen place for her clients. Correct me if I am wrong. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. A: How did you start? We have invested heavily in our brand and we have to think where the brand will be when we are not there. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. "Were not arrogant," Safinaz echoes the thought. Reams upon reams of cloth draped around each model. It was her fault she was in this situation and it was time to make amends. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. SM: We only cater to our clients. Here one has to nurture and build teams which understand the brand. I consider myself a work in progress. Sanas journey began as a student in New York. March 23, 2020. They respect me a lot., For this young artist, financial independence is of utmost importance. The ministry set trade schools in the right areas, where eager girls would come to learn. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. Sometimes getting it all done is really hard. sana hashwani corona test | Showbiz Hut In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. 1,815 likes. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? sana hashwani corona test . SM: We dont want to be the face of SANA SAFINAZ. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. As a woman you have more responsibility of raising your kids well even if the father is very involved. May be they will in future. "One of the recipes for success is failure as well," Sana is honest to admit. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. We have just entered the prt field and it is a tremendous challenge. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. It was crass. She remembers how she and her partner could not even have imagined running a weekly magazine. "That was my baby. You have entered an incorrect email address! . In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. A: But it was your time with Lakhany Mills that made your name. Everyone has old and immunity compromised family members. Her house, according to her, is a madhouse. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. A: Do you find retail a profitable business? I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. I am the face of bridal. Sana Khan with Melvin Louis. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. But managing to complete her CA despite all the odds was Shaguftas miracle moment. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. Sana Hashwani of Sana Safinaz tests negative for COVID-19 However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. With experience, they have learnt how to deal with people, customers, and compensations. Lawn Royals: Sana and Safinaz | The Express Tribune Sana Hashwani Profiles | Facebook (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 I have very problematic skin and taught myself to cover up. In our society a lot of women depend on their families for little things that provide them happiness. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. But its not just their achievements which make them so inspirational, its their attitude. Her magazine is something that has shaped her life. Salih Kalangan Umat Dunia. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. Before, I would worry about the gender and looks of the baby. Shagufta was ready to take on more challenges. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. Karachista is Pakistan's top news, entertainment, music fashion website. We are like pit-bulls - we hang in there and push ourselves. During college, I earned my own pocket money working in the kitchen, alumni house or the library. Sana Khan Wiki, Age, Boyfriend, Husband, Family, Biography & More Why are you asking a racist, I want to ask her?". Salina has also launched Salina Cosmetics which is an all organic beauty product range. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. That is the scary bit! If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . A large family; 4 siblings, very hands on parents and a lot of love that goes around. News Desk. ""One of the recipes for success is failure as well," Sana is honest to admit. By the time her results came, she had gotten married and soon had a child. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies.
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