Its an audio medium. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Are you saying, Its actually billions of podcast impressions? Thats what it sounds like. The Ron Burgundy Podcast. I dont depend on it. Theyre just trying to grow their audience while youre selling the ads. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Radio is a more ruthless industry than podcasts. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Is it just Bob Pittman being like, Chaos reigns. Over at The Late Late Show, Ferrell's Burgundy once again treated the . Ron Burgundy | iHeartMedia Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Just before we started, I was looking at your website. I think thats it. It was the only time Ive ever gotten a call from somebody. Its gone. Anchorman (film series) - Wikipedia This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. How did the NFT thing go? Because if youre launching new stuff, youve built the archive, you built the library. Oddly, no. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. The Ron Burgundy Podcast - Funny Or Die This is the only room where you can say that and people perk up. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. Ill answer it this way. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. The other is the digital audio group. Thanks. We are a mass-reach medium. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Wheres the tension there? We all get it by now, painfully. I told you it was all about org charts, and Im not even to the org chart question yet. No, for real. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . Conal and iHeart Digital earned that success by doing some unconventional things. These are marketers who are usually really good at this stuff like really good. The NFL is very similar. Abs are sure to get a workout from the contagious humor. Is this a thing you want to do? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. In the podcast, she . Weve all seen this, so Im not saying anything privileged. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Both are completely okay and actually really perform well. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. I think weve said this publicly. The Ron Burgundy Podcast - Comedy Podcast | Podchaser People were shouting questions at me as I walked through the halls. One is really good companion content to a lot of the shows theyre making for Netflix. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. One was just investment. I didnt know it until then, but once he said it I was like, Oh my God. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. This was a year ago, and so now hes like, Whatever, dude. You take the point. On iHeart Media. WARNING: This episode was haunted by a ghost. Ron Burgundy: Host, Writer, Executive Producer. Its never been any different from day one, and it has made all the difference. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . He was like, I believe in this medium. The things youre describing dont always happen, right? The Man, The Movie, The Podcast! Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. If there are principles that I try to remember once a week or so, its probably those three. I just need answers.. Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. It makes sense to me. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. The Ron Burgundy Podcast | iHeart In some part, because of what Apples moves are, but its getting harder. One is called the multi-platform group. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. Thats my only fear with video. The Ron Burgundy Podcast. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . By the way, if you love digital audio, and we all do. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. It didnt hurt that this explosion hit podcasting. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. Go make good decisions and follow Decoder on TikTok. I want to come to exclusives and to consolidation. Its because of the venture capital money. Ron Burgundy Is Getting a Podcast - IGN I end on this team because its very important, we have our business affairs team. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. How have you arranged iHeart Digital? It has been fun, if nothing else. See omnystudio.com/listener for privacy information. Thats what were trying to true up. Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital What is the audio drama today? iHeart recently restructured and you became the CEO of a formal division. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Big Money Players and iHeartPodcasts. Is that present for you? We had three or four people who were our formal official sales team at Stuff Media. Youre saying we have to innovate and push back in it, but its still just promo codes. They could have published them on YouTube. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Yeah, youre right. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Then if they want to, we launch their podcast with iHeart Podcast Network. Oh, its right here. All episodes of The Ron Burgundy Podcast - Chartable Is that how it goes when you talk to these folks? i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. I think its high attentiveness at scale with partners that weve been able to maintain so far. One of these cards literally says, What is your org chart? That is my whole brand. This is very unique. So we launched a company together. Is that part of your business affairs team, just selling the IP out? Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker How do you account for that? The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. via Podcasts. I do. In fact, well distribute it on broadcast radio, and so we did. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Broadcast radio is a highly formatted media type. Critic Podcast Reviews - The Ron Burgundy Podcast Or, the negative reason, theyre covering up bad work. It is a centralized medium when it comes to RSS feeds. Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player The core fundamental, pretty consistent business model of podcasting is a rev share model. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . Its back to the org chart a little bit with this. I mean, aside from the iHeartPodcasts app, obviously. It made it the medium that the internet promised creators it would give them but hadnt yet. I cant find the reason in podcasting. Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics Live it up. We run billions of podcast impressions in a month to promote our own shows and our partners shows. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." I dont know that it needs innovation. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. What that meant for us was that we were not the main course anymore, as it were. Malcolm Gladwell has an existing slate of shows. Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart How do you do it? That's it. Youre doing ad injection into the feed? Will Ferrell was like, Please, please stop running so many ads, but it worked. The culture is not preserved; the nimbleness is not preserved. I understand where we sit in the pecking order in terms of cume. I dont know. Thanks to Ariel who did an amazing job. I think we moved off it too fast and I think its a robust business we should still focus on. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. We have a whole newsletter for podcasters. Charts. We were actually working and trying to make change together genuinely. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Im going to get in trouble too, just like you are. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. Film series [ edit] In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. If any of you are buying bus ads, please let me know, because Im dying to know how it works. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Heres a funny anecdote. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. We also have a digital marketing team, I forgot that in the org chart. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. The day before, I was with Publicis. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. We taped this episode live at Hot Pod Summit. Sure we are. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Don't act like you're not impressed. Sometimes they just shuffle it to create change. Are you doing that math? That was my next question there. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart We will avoid, at almost every turn, simplicity. This changed everything for podcasting. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Anderson .Paak agrees to do the podcast. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Thanks to all of you for coming to the HotPod Summit. We're all in a glass case of emotion. I fell in love with this medium 10 years ago. We were talking about these giant platform companies. i believe, an audio podcast mixed with a live audience, is a not a good mix. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. We are an obsessively, widely distributed content company. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . If you can never get enough true crime Congratulations, youve found your people. You should start one. The Ron Burgundy Podcast podcast - Listen online for free I struggle to see something broken with this. What is your framework for making decisions? That feels obvious to me. The Ron Burgundy Podcast - Listen Notes Was Great. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. Its called Hot Pod, written by our very own Ariel Shapiro. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Do you even talk to them, or are you just like, Screw it, take my RSS feed? For sure, we deserve and need it. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. I think its the single thing I am most proud of at the iHeart Podcast Network. See omnystudio.com/listener for privacy information. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. Nothings perfect, but its pretty close to perfect. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Are they yours if theyre subscribed on YouTube? CPMs are going up and the quality of the online ad marketplace is going down. It was a smart move on their part to buy a company like HowStuffWorks.com. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. The Ron Burgundy Podcast - Apple Podcasts - Apple That got its own set of executive producers out of LA who shepherd the NextUp program. The medium. Think about that for a second. Really, really terrible. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In Chicago, I sat in front of OMD. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. A very special episode discussing the difficulties of bullying with a 10 year old girl. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . All of our attention is on audio now because of podcasting. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors But I also think it fundamentally tripped up a little as a business model. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. Its a massive amount of the stuff we take in and that we call the media. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. See omnystudio.com/listener for privacy information. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. I think every CEO has but one tool, and its shuffling the org chart to solve problems. The counterexample there is obviously Joe Rogan at Spotify. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Anchorman's Ron Burgundy Gets His Very Own Podcast - Vulture The oldest one, Pierce, is 17. A bonus episode that somehow escaped the vault. I ask it of everybody. Those companies are also struggling. No, because podcasting is a decentralized medium insofar as its distribution is concerned. Like you said, yes, targeting is getting harder for digital social media platforms. Associate Producers: Anna Hossnieh and Sophie Lichterman. We try to organize them into slates that have EPs and producers on top of them. Hes like, I want to get as much audience as possible. Maybe one day you will, but not today. Yes, we do that all the time. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Were a very good partner with creators. The newest mass-reach media just happened, and it is called podcasting. The. The last thing Id say is more of a human thing. A third of all the media we consume is just audio. Yeah. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Yeah. Will Ferrell Takes 'Ron Burgundy Podcast' Live; His Network Is You should subscribe to it. Some of this is obvious. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. He was a great guest, super game to answer the questions, especially in front of a live audience. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know.
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